Please find the National Online Safety guide for ‘What Parents and Educators Need to Know About AI Toys’ below.
Download: What Parents and Educators Need to Know About AI Toys [PDF]
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AI-driven toys are becoming increasingly common, offering children personalised interactions that can feel surprisingly lifelike. This guide unpacks how these toys listen, learn, and respond – and what that means for privacy, security, and healthy development. From data collection to the subtle influence of artificial voices, it highlights why adults may need to look more closely at the tech inside modern playthings.
It also explores how features such as constant connectivity, engagement-boosting rewards, and behaviour-shaping responses can affect children’s play habits. Alongside outlining the risks, the guide shares calm, practical advice to help parents and educators set boundaries, check permissions, and balance AI toys with offline experiences, ensuring AI remains a support for real-world interactions, not a substitute for them.